Dr. Ellen Britt
Website: www.MarketingQi.com
The Secret Of My Success Is …
The secret of my success is simple really…
I am willing to fail.
Yes, you read that correctly. I am willing to fail. Now don’t misunderstand me. I’m NOT saying that I prepare to fail, or that I try to fail or even that I expect to fail. After all, I give every project I undertake everything I’ve got.
So what do I mean exactly? Here’s the thing: many people who go into business are not willing to step outside their comfort zone. They find one or two things that work reasonably well for them and they spend the rest of their business lives repeating them. They never try new strategies, implement any cutting-edge marketing techniques or put themselves out there by speaking directly to clients and potential customers, either via teleseminars or at live events. Why?
Because they are comfortable where they are, and most of all, because they are afraid they will fail.
Let’s face it. Not everything you try in your business (or even in your personal life) is going to turn out like you had hoped. But if you never try anything new, you’ll never know what is possible.
I’ve had my share of failures and, thank goodness, some successes as well. But as much as I’ve savored the successes, it’s the failures that have been my most valuable teachers.
And what have I learned?
To always analyze the outcome of every project so I can pinpoint what I could have done differently or better. To never get so confident that I think I can predict exactly how a particular product offer will be received. To always remember to serve my my customers and clients by giving them what they want, never what I think they need.
To embrace failure by accepting that it will occur from time to time as a necessary consequence of consistently taking action. To learn from my mistakes, so that I don’t repeat the past.
And above all, to be humble in this great game of business and grateful for the ability to participate in a grand adventure, every day of the week, that allows me the freedom to work from where I want, to be the master of my own financial destiny, to enjoy spectacular success and yes…to fail.
Ellen Britt, PA, Ed.D.
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