Marketing lessons from the tractor - part 2

When we last heard from farmer David – that was me last weekend – I talked about how important it is to find people who already know the tips and tricks that help you move through problems quickly.

What is that great quote? I think it’s something like this: The smart man learns from his own mistakes. The wise man learns from other peoples’ mistakes.

I don’t know about you, but I’ve made plenty. And finally, I’m ready to make fewer.

The problem I was trying to solve was how to use the big Kubota tractor – my dream machine – with a Box blade and a front end bucket to smooth my washboard driveway.

And with my friend’s advice (let’s call him my driveway mentor), I had the answer to smoothing my drive – drive backwards and drag the front end bucket to scrape the driveway smooth. And it was working very well [...]

What’s your big goal?

I want to get serious! Real serious. We’ll start with one very important question…

Why in on Earth are you doing this?

What’s the point?

If you just want to make money, go get a job. If you’ve got a job, focus on doing a better job. We love people who do a good job. If it weren’t for those who do their job well, the big ol’ machine we call The Economy would come to a screeching halt.

But why are YOU so focused on building an independent business that may be risky, hard, and even require some investment? It may even require you to fail a little bit. Success is not guaranteed.

Everyone eventually fails. But how you look at it determines your success. (Topic for another day.)

You better have a Big Reason Why (BRW)you’re jumping into this world. Here’s mine above – one of mine. You’ll meet the other when you register at NAMS3 on Friday a.m. She runs the registration desk for me and much, much [...]

What’s your ‘Big Reason Why’?

You may not know the answer to this question. Not many people do? Not many people even think about it. But until you know why you do what you do, you won’t accomplish the things that bring the most meaning to your life.

The end of the year is always a good time to reevaluate your [...]